idfc✳Find your character
Independent spirit. Worldwide connection.Art · Culture · Community
IDFC French bulldog character wearing an orange hoodie, sunglasses and a gold chain

A world
of character.

Different stories. Shared loyalty.
Find the Frenchie that feels like you.

Meet the collection
EVERY FLAG.
EVERY STORY.
ONE WORLD.

Rooted in culture.
Made for connection.

Scroll to discover ↓
CULTURE ✳ LOYALTY ✳ INDIVIDUALITY ✳ BELONGING ✳ IDFC ✳ CULTURE ✳ LOYALTY
01 / More than a character

Many cultures.
One connection.

Inspired by the way the World Cup brings people together, IDFC celebrates culture, personal style and the loyalty that connects us. Each French bulldog carries a different flag, a distinct personality and a place in one shared world.

No stereotypes. No divisions. Just a celebration of what makes us different—and what brings us together.

The story behind IDFC ↗
Character artGlobal culturePersonal style
02 / Meet your people. Find your Frenchie.

Full of personality.

Explore all 29 characters ↗
A collection without borders
29 /

Original characters. Countless ways to connect.

Your roots.
Your style.
Your character.

Wear your identity with pride. Explore the colours, expressions and personalities of the IDFC world—and discover a character beyond your own borders.

Find your character
Saruah Badr, creator of IDFC, against an orange backgroundTHE PERSON BEHIND THE WORLD
03 / A note from the founder

Built on loyalty.
Born from connection.

For Saruah, dogs connect with people on a deeper level. Loyalty means respect—and that is the feeling she wants IDFC to carry.

From a love of French bulldogs to a vision of a world united by culture, IDFC is Saruah Badr’s invitation to celebrate who you are.

Saruah Badr
Meet the founder ↗

Take the
character with you.

Art with personality. Everyday pieces with a story. Discover the IDFC merchandise collection.

Explore the shop